I took this shot a few weeks ago when visiting the Tyson's Corner mall. This advertisement was prominently displayed and targeted at the wealthy patrons of one of the most high-end malls on the East Coast.
There are probably nicer malls and malls with more elite clientele, but you would have a hard time outclassing Tyson's Corner. This ad wasn't directed at anyone who doesn't already make a comfortable living, by the way. Given the rules for public schools and the improved access to medical care (thanks to Obamacare and other reforms), those who make less money have more of an incentive and opportunity to vaccinate their children. America still lags behind much of the world, of course. Immigrant children from Guatemala are more likely to be vaccinated against disease than children from Texas.
This sign had me wondering--are we ever going to reach wealthier people who insist on avoiding immunizations against disease? Have we lost the Whole Foods crowd entirely, despite the science and the need for common sense?
If you're seeing mall ads like this one, then we have lost too many people to the idea that they do not need to participate in the betterment of society. Their status has isolated them from the economic and social realities of modern life. I don't think they are reachable anymore--the idea that parents know what is best for their kids, and that their kids are somehow "too good" for the same immunizations given to "regular" children is an idea like racism. No matter how hard you try, you're not going to convince people that they're not special.
Anyway, I think these ads are useless. Far too many people have caught on to the belief that they are wealthy because they are special and thus do not need to do what everyone else has done. We are looking at a future where fighting diseases that we nearly wiped out is going to look like a bad science fiction movie.