Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Tuesday, November 21, 2017

Saturday, December 10, 2016

Sleeper Inbetweener Single Cover



Single features a fantastic piece of commercial art, and it works on so many levels.

The song, in and of itself, is a novel set to music, and it is so intelligently rendered as to demand the sort of packaging and artwork seen here.

Monday, December 15, 2014

Definitely Gnomey

These are garden gnomes, done up to resemble four members of Oasis, circa 1995. This is the post-Tony McCarroll version, and Steve White is missing because they only do the four gnomes, not five.

Previous efforts include the Gnome Roses and Ranomes. Check it out.

Friday, December 12, 2014

All About Eve

This is incredibly unfair, I know, but here's what you need to know about this photo.

First, it's of the band All About Eve.

Second, it's a promotional photo so everyone has been styled, dressed, and made up. Their record label probably spent a large sum of money on this photo.

Third, these are not miserable people, but they are posed in such a way as to appear miserable. When the man said, "no mardy bums," this was what he was talking about. But All About Eve were excellent and talented so it all worked out in the end.

Fourth, whoever took the photo did the band a disservice and should have opted for something else. As in, anything else.

When there actually were record labels and photographers who did this sort of thing, the promotional photos were used to help the A&R people "sell" the band. Not much of that happens anymore. But, if you're in a band and if the person trying to take your picture does this to you, beat them up.

Wednesday, September 10, 2014

U2 Songs of Innocence

A very happy surprise, indeed.

U2 partnered with Apple to do what Radiohead did and give away an entire album for nothing except the bandwidth and the computer used to play the files. It was, as the kids say, free. But free music means you have to have an entry into the world of Apple products and an Apple ID and a device on which to store and play the files that correspond to what used to be delivered on a shiny disc. The album is a strange format nowadays, and you can tell by the cover of Songs of Innocence.

What's an "LP" and what's a factory test pressing? Who still collects these things? Audiophiles, for one, and I have a few test pressings myself, as well as radio station only releases and the like. U2 are paying homage to how things used to be--an album would come out as a test pressing when it was being introduced to the music promotion industry--hence, the scrawled text and the stamped look of this release.

What does it sound like? No idea. I downloaded it from iTunes and I'll give it the chance it deserves. You measure U2 albums by decades now, and this is the only album they've put out in this decade so it should be special and unique. Don't hold your breath for the next one--all indications are that they went through a difficult process of going back to their roots for this one, and, to me, that spells finale.

Wednesday, June 25, 2014

Kristin Hersh A Cleaner Light

This is an excellent example of using abstract images to draw people into a CD cover. Granted, the effectiveness of this strategy is difficult to assess--if the single tanks, do you blame the artwork? If the single sells well, do you put it down to the artist or to the marketing?

In this case, Kristin Hersh was embarking on a solo career in the early 2000s and this single from 4AD used three acoustic b-sides and some fuzzy imagery to move the idea into people's heads that she was on her own and that this was entirely her own affair. I would call that honesty in marketing and even though you probably couldn't find this in your local shop, you can get it online and it's part of the artist's history. That makes it a worthwhile endeavor, no matter what.

Tuesday, May 27, 2014

Shine That Turd

Someone has to try and prove that the evening news is still relevant. Sadly, it is not.

The vast majority of the viewers for these newscasts are AARP-eligible, although that's true for news in general. Right now Williams and Sawyer are battling for first place in the ratings category that both networks covet most, the 25- to 54-year-old demographic. ABC, long accustomed to second place behind NBC at 6:30 p.m., has won for four of the past six weeks.

The AARP crowd is the Fox News demographic, and it is often cited to show that "millions" are watching Fox News. Really? Then why are they running ads for people who have little if any disposable income?

When you are desperately trying to remind people that something is still relevant, you've already lost the game. In the 1980s, over 40 million people would regularly tune in and the advertising revenue was through the roof. The nightly news anchors were stars. The ones we have now are the also-rans and the leftovers. I mean, Scott Pelley? Really? How many Americans know instinctively who Pelley is and what job he holds and would give a damn if he walked off the set and told his bosses to shove it up their asses? You want to compare Pelley to Rather and Cronkite? Go ahead.

The audience has aged and shrunk to the point where there's no point for many advertisers to even contemplate running anything during this time slot.

In television, don't talk about numbers unless you know where the people who actually have money are and what they're watching.

Good God, son. Scott Pelley is the top of the food chain at CBS News? Seriously?

Wednesday, April 16, 2014

Too Many Hi-Hats

Pearl Drums is asking the question, not me. What would you do with this pile of drums?

Well, for starters, I'd rearrange it. I'd remove the superfluous hi-hats and floor toms and I'd probably add some effects and some trigger pads. I would probably separate this into another set and go from there.

I mean, do you really need this much? Or is this just a trick question?

Set That Man Aflame

Tuesday, April 15, 2014

Which Beck?

If you're like me, and I know that I probably am, you'll do a double take when you look at this poster.

ZZ Top playing a concert in Maryland? No big deal.

Which Beck is opening up, however?

Beck, as in Beck Hansen, the slacker with the great career, or the inimitable Jeff Beck? Because the poster kinda messed with me and I thought, why would they put ZZ Top with Beck?

Oh, Jeff Beck. Got it.

No idea who Gary Clark Jr. is but someday I will.

Thursday, March 27, 2014

The Spam Bots on Twitter Finally Get Their Due

Much of what happens on social media when it comes to music is just Spam. People post music videos without commentary, endlessly, trying to garner attention or followers. They endlessly use their fake Twitter accounts to tweet and re-tweet things that are "cool" and the links bring them followers.

Why would you measure what is obviously Spam and faked in a way to increase the phony value of a fake social media account? They say that one in ten Twitter accounts are fake. An estimated 697 million people signed up for Twitter and haven't used it in months.

The real value would be to measure only the tweets of people from verified accounts. The unverified masses re-tweet garbage all day long, fruitlessly trying to find a way to wring some money out of a medium that is overflowing with phoniness.

Do you know what would add value to this? If Twitter were to wipe out fake and abandoned accounts, hey, then you might have something.

Wednesday, December 18, 2013

How Dumb is Chris Cillizza?

We're already talking about 2014? Okay, then.

Chris Cilizza is dumb on purpose. How could he possibly know which ad is going to cause the country to send more obstructionist, crazy Tea Party Republicans to Congress? Cilizza forgets three things that negate everything he's saying.

One, we just saw what happens when you elect Republicans. The government shuts down and the economy takes a hit--all in the name of accomplishing nothing. Republicans cannot govern or lead. The American people have been made hip to this in ways which, demographically speaking, should spell disaster for the idea of accomplishing anything next year based on an ad. For the Republicans, they need a massive game changing event, not a marketing plan based on something as self-defeating as ending government spending.

Two, there was a thing called "You didn't build that" which should have ended the Obama presidency with the election of Mitt Romney. How'd that turn out?

Three, the American people actually like government spending. They like getting their Social Security and their other benefits. They have been manipulated into thinking that Democrats want to give everything away for nothing. As soon as you explain this to people, they tend to vote for the guy who makes it a part of his agenda to keep Grandma from eating catfood and moving back home.

How dumb can you get? Well, you can get Chris Cilizza kinda dumb, that's for sure.

Monday, December 16, 2013

Songs From the Real World

Songs From the Real World is a new release by Steve Kilbey and Martin Kennedy. This is an entire album of songs commissioned and paid for by fans. This is a unique artisanal work; it is in the finest tradition of patronage for the arts and expressing real love for an artist.

Now, what's this about needing gift ideas?

Written and recorded by Steve Kilbey and Martin Kennedy. Additional instrumentation on ‘More of the Same’ by David Spall. Album artwork by Steve R Dodd.Many thanks to all our commissioners. Special thanks to Steve R Dodd and Kay Smith

1. For All We Lack
2. Naomi And Maya
3. A Short Song About Eternity
4. Tomoko
5. A Song For Kris
6. Emerald Lake
7. Lucy
8. Holly
9. Transformation
10. Life’s Sweet Decay
11. Anastasia And Jens
13. Elly
14. My One
15. More Of The Same

Sunday, December 8, 2013

Mercilessly Mocking Nikki Finke

More of this, please.

Nikki Finke can't understand why people don't just praise her for all she does. Anyone who doesn't fall down at her feet and acquiesce to her abuse must hate the human experience. Or something along those lines.

Friday, November 22, 2013

How Did That Music Sharing Website Work Out For You?

It would seem to me that people just want free music and they just don't care how they get it. This is bad news for artists, of course, since not getting paid means you are not going to make music for free because the Internet said so a decade ago.

Two years ago, this is what the service was about:

Here goes: You and up to four other people take turns streaming just about any song you want for anyone who wants to listen, for free, in one of the site’s “rooms.” A deal withMediaNet, a digital content provider, gives Turntable access to millions of songs, and if the song you want to play isn’t there, you can upload your own MP3 to the site and play that. There’s a chat feature so you can compare notes, and you can “follow” your pals.

Here is the residual effect of the "napster" mentality where everything "free" is a "great thing for the music business" but not necessarily artists:

And while it seems blindingly obvious that is a great thing for the music business — it lets music fans tell other music fans about music they like, the best possible advertising — I wouldn’t put it past a label or two to gripe about the service. 

What is blindingly obvious is that people got sick of the service. How many artists got paid? Any? Are we supposed to feel bad for the websites that are now going under, too?

Tuesday, May 28, 2013

Saturday, May 18, 2013

Kilbey and Kennedy Are Live and You Are Everything

If I was in Australia, and if I had anything to say about it, I'd be at this show.

The venue looks amazing. If this is the future of music, okay then. Playing shows like this for small crowds should be something someone could make a living doing. We are such a fractured society already, taste wise and entertainment wise that it just saddens me.

Tuesday, April 2, 2013

The Cure and New Order Are On Tour

This item about Lollapalooza made me laugh.

Here, you have The Cure receiving what should be top billing for a show and, buried in the list of oh-by-the-way bands you have:
Also confirmed to play: Nine Inch Nails, Phoenix, the Postal Service, Vampire Weekend, New Order, Queens of the Stone Age, The Lumineers and The National.
How messed up is that? You have a chance to see The Cure and New Order at an event (I'm guessing they will be playing on different days) and it isn't newsworthy enough to mention? How is it that we are living in 2013 and the fact that both The Cure and New Order are on tour isn't a huge, oh-my-God kind of a big fucking deal?

I guess music just doesn't matter anymore.