When someone as venerable and as irascible as Van Morrison says something that you agree with, of course you have to produce a short, opportunistic blog post about it that no one will read:
"The media makes things up," the star told BBC Radio 4's Today programme.
"I've been talking about fake news from day one," he continued. "But back then, when you said, 'this is made up,' they'd just dump on you more. So I had to put it in songs eventually."
The Northern Irish singer, who is responsible for some of the most extraordinary music of the last century, said he had grown wary of the press in his early days, as part of R&B group Them.
"We had to do a lot of interviews when we started. You do that when you're a kid, but later on you realise it's pointless," he said.
"It's funny, the whole star-celebrity media... It's like the song, 'You build me up to knock me down' [by] Hank Williams.
I agree with almost his every word, but, on principle, I can't abide a Van Morrison post that doesn't include pointing out that this man actually likes to smile and play music people want to hear, so to hell with any criticisms, sir. And if you call him dyspeptic, I'll have to ban you for five minutes.