Wednesday, April 11, 2018

HD Vinyl

They're going to start pressing records onto a ceramic plate? Really?

The first-ever ‘HD vinyl’ could be hitting your turntable in 2019, with an Austrian startup receiving $4.8m of funding to develop the product.

A patent filing in 2016 described how records could be made with a superior quality to standard vinyl. It said that the LPs would boast higher audio fidelity, higher volume and longer playing times.

Now, founder and CEO of Rebeat Innovation, G√ľnter Loibl, has told Pitchfork that the new format could hit record stores as early as 2019.

How does it work? According to the official HD vinyl site, the process converts audio digitally to a 3D conversion. Once optimized, the 3D topographic map will be engraved onto a ceramic plate.

Now, I'm sure they've tested the hell out of this, but, what I really want to know is, why do I have to buy all of my music all over again?

And, you're going to press thin ceramic plates and sell them to people?

I followed the link and read the website. As with anything, it comes down to--how many can you produce and can you convince people to move on from an existing format? I have no idea if they can do it, but I suspect that the first time one of these discs shatters from normal use, people are going to be pissed. I have just enough audio album Blu-ray Discs around to keep me in a foul mood.

This is exactly the sort of thing record companies love. They can make people pay for the same old music all over again and then they can pocket the profits and stiff the older artists they're not paying streaming royalties to. It's evil-genius level brilliant, and they get to sell you a product with better artwork.

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