I think the case has been made that if you don't go to SXSW, you're going to miss out:
It’s been three weeks since Lana Del Rey broke the internet with her glowy new track, ‘Love’. Having racked up a cool 35 million YouTube views on one single in less than a month, it seems as though Lana’s as-yet-untitled fifth album can’t come soon enough.
But fans, rest assured; the Del Rey wheel is hard at work. On Friday night, Lana treated attendees of Austin’s SXSW to a glittering secret show at the Apple Music Space. Drawing on some of her most popular repertoire and finishing up with the live debut of ‘Love’, Lana proved that she’s been hard at work since releasing 2015’s ‘Honeymoon’.
I feel like I missed out on more than just Del Rey. There were a number of artists that played SXSW and I could have found a way to get up to Austin and do this. I guess when you're working all week, it's hard but still. If you don't go out and see people, how are you supposed to find new music?