If there's one thing that living through the "aughts" instilled in me, it is a deep and abiding hatred for the self-assured smugness of people who think you can make money by giving away something for free:
"NME will dramatically increase its content output and range, with new original as well as curated content appearing across all platforms, including print. Other highlights will include an expansion in live events, more video franchises and greater engagement with users on new social platforms".
Writing on NME.com, Editor Mike Williams said: "The cat is out of the bag, and I couldn’t be more excited. For the past few months we’ve been working in secret here at NME on the next phase of our evolution. The goal, throughout all of our research and development, has been to find new and inventive ways to connect with you, our audience, better than ever. In the 63 years since NME launched we have evolved and transformed plenty of times. The evolution of 2015 is our boldest ever move, and I’m delighted to be able to share the news with you at last."
What the NME is going to do is what those free "alternative" newspapers tried to do decades ago. They're going to run lots of ads, where possible, and give their content away for free in the hopes of developing a readership that will spend money on the products being advertised.
Precious few of those publications still exist, by the way.
Oh well, give it away for free. Don't pay anyone a living wage. Hope someone throws you a bone. That'll work.
You'll note that I regularly blog about online content from the NME and nobody gives me a darned thing. Nobody gives me a link back to my site or says thank you when I send them readers. I wish I was in it for the money because then I'd be in something else already.