MyBloodyValentine.org are being greeted with one of two things--a new My Bloody Valentine album, their first original music since 1991--or what you see above.
Well, at least they tried. Whoever they picked to run their website and handle the e-commerce of releasing their new album is probably a bit harassed and overwhelmed right now, the poor dears.
The way to do it is to release it on vinyl now. Whatever Jack White is doing, just do that. He has figured out how to go back in time and get people to actually buy the physical product and pay him for his troubles.